Building a cost-effective business is not an easy task. It requires experience in implementing successful projects, expertise, an understanding of the principles of work in the industry, a well-coordinated and professional team, impeccable marketing, and a strong market offer. The easiest, fastest, least expensive and, in our experience, the most effective way to enter the cosmetics market and simultaneously solve all these issues is to work under a franchise.

The franchise offers franchisees a number of benefits that make it easier to start and manage a business. The main advantages of the franchise include:

• Brand awareness.

The franchisee gets access to an already well-known and trusted brand, which makes it easier to attract customers. Potential customers are more likely to trust a company that already has a reputation in the market.

• A ready-made business model.

The franchisee does not have to create a business from scratch. They receive a ready-made business model, including this business plan, recommendations on management, marketing strategies and operational processes, a list of documents such as a step-by-step project implementation plan, premises requirements, job descriptions, etc.

• Support from the franchisor.

The franchisor provides support at all stages: during the launch, staff training, development of marketing materials, selection of locations, as well as in solving operational problems that may arise in the course of work.

• Savings on marketing and advertising.

Franchisees often receive assistance in organizing advertising campaigns and implementing marketing tools, which are partially funded by the franchisor. This allows them to save on promotion costs.

• Access to education and training.

The franchisor provides training for the business owner and his staff to ensure high quality services and compliance with brand standards.

• Savings on procurement.

The franchisee gets access to centralized procurement and contracts with suppliers, which helps to reduce the cost of goods and equipment.

• Reduced risk.

Since a franchise is based on a proven business model, the risk of business failure is much lower compared to starting your own business from scratch.

• Scalability.

After the successful launch of one outlet, the franchisee can open more outlets using the same model and proven processes.

• Access to innovation.

The franchisor is constantly improving its business model and technology. The franchisee gets access to these innovations at no additional cost.

1. It is easier to get financing.
   Due to the stability and reputation of the brand, banks are more likely to approve loans for franchisees than for start-ups with no experience.